Personalized shopping and recommendations
Artificial intelligence is also being used extensively in online shopping and marketing. A host of Canadian retailers are using AI technologies to analyze shopping preferences and suggest products that customers might be interested in.
Recommendation algorithms analyze previous purchases, website behavior, and user preferences to offer personalized recommendations. This allows stores to increase sales and customers to save time searching for products.
Benefits: Users who take advantage of personalized recommendations receive products and services that best match their wants and needs. This saves time and money.
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